Why Your Business Needs Two Types Of Accountability

The tide's coming in, fast. Your kayak is there onaccountability is 'internal,' where you have
the sand, starting to get gently nudged.compassionate support to face the tide.
Meanwhile you're flat out on a beach towel. HotHmmm... seems kind of confusing, internal,
sun. Cool breeze. Iced tea. Are you going to getexternal, compassionate support, rising tide. How
up in time to save your kayak from floating outdoes it really work?
to sea?Keys to Compassionate Accountability
Your business may be calling, all kinds of* External means committing so they are
important things to get done. But who can lift acounting on you.
finger when the sun is so bright?External accountability is when you set a deadline,
Sipping iced tea is just like checking email.and announce it to the world. You pre-sell your
If you checked email 1000 times yesterday,book, and people are expecting it by a certain
you're just as likely to check email 1000 timesdate. You take out a business loan that comes
today. And not get to that really importantdue in 18 months.
project that's going to really help your businessYour clients are counting on you, or the person or
set sail.institution that invested in you is counting on
What's going to make you get to it? Well, if sandgetting their money back. Either way, people see
blew in your face and your bills weren't going toyou are the expert, the provider, and the one
get paid, that panic would probably have youwho can make it happen.
jumping up to work on your business.This helps you rise to your potential. It squeezes
It's effective. But not very fun. And it takes youyou, pushes you to perform, perhaps in ways
right out of your heart and inspiration.you never thought you could.
So why can't you just have gentle reminders?* Internal means you are counting on them.
The sun is crossing the sky. The breeze is pickingInternal accountability is when you collect friends,
up. All of these signs are telling you the tide iscolleagues, mastermind buddies, a coach or
coming in, and your kayak needs tending to.mentor to help bring a merciful attitude towards
But the sun is so warm, and you're soyour goals.
comfortable... do you really need to get up... just...These are people you trust, who love and care
yet?for you. You can lean into them. If you get in a
Are panic and force the only way to get thingsjam, they aren't going to whip you; they are
done?going to help you navigate through. They'll help
Accountability replaces the rising tide.you hold to the external deadline when they
Instead of waiting for a force of nature to movebelieve you can do it.
you, you can create some support in movingAnd when they see you might drown, they'll help
yourself. And it involves creating accountability.you come up with a merciful alternative- like
Unfortunately, accountability is a dirty word if youextending your deadline.
have a tendency to be like a drill sergeant,Adversity can bring the best out in you. It will
whipping yourself toward your goals. This is evenwake you up, get you off your beach blanket,
harsher than facing the rising tide.and bring your business to safety- paddling it
Except this time it's self-imposed. So, instead oftowards whatever goals you've set for yourself.
responding, you ignore it, or fight it. Either way, it'sAnd, if you also have internal accountability, it
easy to forget in the moment -why- you'remeans you're never alone at sea. Use both
working toward some deadline or other.internal and external accountability, and you'll get
You need two types of accountability.your business to safety, far ahead of the rising
The first accountability is 'external' where youtide.
create a rising tide for yourself. And the second