| When you tell people you sell life insurance they | | | | generate more life insurance leads. That may |
| might back off a bit. No one really wants to think | | | | mean cutting back on the magazine ad for awhile |
| of their own mortality. It's not fun to think of | | | | to put more money into the website. By focusing |
| yourself in the pine box being driven to the grave | | | | on one type of marketing you will be able to |
| in a sad black hearse. Many agents tend to avoid | | | | generate more leads quickly because it will have |
| the conversation of life insurance because it is | | | | your full attention. |
| just too difficult. Prospects tend to squirm in their | | | | 2. Scripts That Are Interest Piquing - Stop selling |
| seat and look away when they are thinking of the | | | | people on the benefits of life insurance. Stop telling |
| "coverage" their family will need in the worst case | | | | them it's something they should get if they want |
| scenario. | | | | to be "responsible". Instead of the tired insurance |
| Instead of getting another insurance license or | | | | sales scripts that are 40+ years old consider |
| avoiding the subject entirely I invite you to take a | | | | changing your scripts into interest piquing |
| different approach to selling policies. An approach | | | | questions. Ask questions that get them to see it's |
| that DOESN'T involve long, drawn out scripts that | | | | in their best interest. Ask questions that make |
| sound rehearsed. It's a method that doesn't | | | | them want to find out more. |
| involve you putting together detailed proposals | | | | 3. Follow Up Strategy - No matter how good you |
| and reviewing every financial document just to sell | | | | are on the phone you won't be able to convert |
| them a small $450/annual policy. | | | | every lead. There are leads that won't work out, |
| To be on the path to doubling your insurance | | | | but some would work out if you had a bit more |
| policy sales, consider the following tips: | | | | follow up. Regardless of your lead generation |
| | | | source, consider putting together an email follow |
| 1. Focused Lead Generation - Instead of having an | | | | up strategy that can pique their interest over a |
| average magazine ad, a sad website, and a paltry | | | | 12 month period. No selling or pitching just emails |
| past client touch marketing consider taking one of | | | | that reveal the big "why" on getting life insurance. |
| them to the extreme. Focus on one system to | | | | |