| The current political climate is showing a political | | | | equipment, staff or sponsorship, it needs to be |
| will that is struggling to effectively come to terms | | | | sure that there is an acceptable level of return on |
| with global warming, let alone deal with it. Whilst a | | | | that investment, whatever that might be. That is |
| serious threat of this nature is a first for | | | | the nature of business and we should have no |
| civilisation, politicians struggle with it because it can | | | | problem with that discipline. |
| directly conflict with the agendas of those who | | | | However the actual democratic process seems to |
| helped them into power - and it is those same | | | | be under increasing threat from the powerful |
| agenda's which seem to be contributing to global | | | | influences the corporate sector can now wield, |
| warming in the first place. | | | | further exacerbated by the acceleration of the |
| The finance required to fund an election attempt | | | | doctrines of Capitalism across the globe. |
| in the 21st century is now of a size that can only | | | | The challenge lies in the shift in people power that |
| be raised in the corporate sector. (It also raises | | | | this process seems to be implementing. We now |
| the issue of whether these financial implications | | | | have a reduction in voters at the ballot boxes |
| inhibit the true application of the democratic | | | | because of apathy we are told, but a greater |
| process for anyone seeking office, because of | | | | assertion of control over the corporate sector |
| onerous financial considerations.) | | | | through consumerism. |
| As far as the leadership of any political party is | | | | Companies react to the will of there customers |
| concerned, raising financial support produces the | | | | and this in turn causes movement by political |
| problem of divided loyalties between sponsors and | | | | reaction to meet corporate need. Somehow the |
| electors. A solution seems to have been found in | | | | corporate sector has managed to inject itself |
| the introduction of the "Party Line", which | | | | between the politician and the voter, enabling it to |
| effectively fudges the issues of local democracy | | | | increasingly introduce corporate values and the |
| by confining activity to the Party Agenda. | | | | dictates of profit into our everyday life. |
| Political parties can demonstrate control over their | | | | Whilst consumerism operates in a similar fashion |
| members through adherence to the Party Line. | | | | to democracy, our ability to influence and change |
| This in turn provides corporate sponsors with the | | | | could become restricted to our needs as |
| confidence to invest and support an organisation | | | | consumers, rather than our needs as members of |
| that can manage its direction and any changes to | | | | society. This new democracy is unhealthy |
| that direction. In so doing it can deliver on policies | | | | because of the serious imbalance it creates within |
| which are capable of supporting corporate views | | | | society, at a time when we need to be able to |
| and desires. | | | | function as flexibly as possible in coming to terms |
| For business to invest in anything, be it new | | | | and dealing with climate change. |