| If you're running a political campaign for office for | | | | candidate for local office might write a few letter |
| the first time, you may be hoping that there is | | | | to the editor or knock on a few doors, but they |
| some sort of magical "secret weapon" that you | | | | don't put in the kind of dedication and shoe leather |
| can use to defeat your opponent: a never-fail | | | | that it really takes to win. |
| campaign plan, for instance, or a design for a | | | | Your hard work needs to be directed at the right |
| political mailers that will make every voter who | | | | strategies, too. Here's a rule of thumb that you |
| sees it instantly support you. | | | | can use to decide which tactics are likely to work |
| Unfortunately, there really isn't any sort of magical | | | | best in your campaign: the harder it is, the more |
| way to win a political campaign every time. No | | | | votes it will likely get you. |
| matter what tactics you use, there will always be | | | | For instance, simply making a few phone calls to |
| people who simply can't be convinced to vote for | | | | people in your neighborhood is easy, and as such |
| you--whether it's because of your political party, | | | | it doesn't get the average candidate many votes. |
| your name or some other element beyond your | | | | Knocking on every door in your city or district |
| control. | | | | and introducing yourself to the voters, however, |
| There is, however, a secret that you can use to | | | | is very difficult--and extremely effective. |
| make winning your political campaign much more | | | | By implementing the political campaign secret of |
| likely: hard work. And believe it or not, very few | | | | well-planned, targeted hard work, you'll make your |
| new local election candidates actually put much | | | | chances of winning your election much greater. |
| work into their campaigns at all. The average | | | | |