| Speeches are far easier to digest for normal | | | | need a couple of hundred speeches, but in many |
| people. They don't download political catalogues or | | | | cases a speech writer is willing to offer a fair |
| run through hundreds of pages to find the | | | | discount based on the fact that many speeches |
| essence of a political message. They want easy | | | | can be edited and adapted to new situations. By |
| political messages. So that should also be the | | | | using the same speech writer you get a more |
| target for speech writers if they want messages | | | | fixed style of speaking, and that will be very |
| to be powerful and have an effect. | | | | important since getting a new speech with |
| Through the years many have lost audiences | | | | unknown words could get you to stutter a bit in |
| because they have spoken in language that was | | | | reading your speech. |
| difficult to understand. People don't know much | | | | Delivery is therefore just as important as writing |
| about national economics, but they do know | | | | a good speech. When you know your speech |
| personal finances. When you can relate subjects | | | | writer you know his (or her) style of writing, and |
| to personal experiences, people are more willing | | | | you can reach much bigger audiences when |
| to listen. | | | | words flow naturally. |
| Speech writers have normally been very hidden, | | | | Remember in the midst of this that people are |
| but they are beginning to surface as new | | | | very impatient when watching a speech on |
| candidates ask for campaign personnel. Recruiting | | | | YouTube. If a speech is boring after three |
| the right speech writer can mean the difference | | | | minutes - and the entire speech is 9 minutes and |
| between losing or winning the election - and most | | | | 37 seconds long - people will move away from |
| speech writers know that. | | | | listening to the rest. They might even, mentally, |
| Prices have soared considerably, and getting a | | | | decide not to vote for a person simply based |
| good speech written can easily cost you a couple | | | | upon the fact that the person doesn't understand |
| of thousand dollars. That sounds like a lot, but | | | | what is being said. |
| given the fact that you may be reaching millions | | | | Elections can therefore be lost very quickly in |
| of people, it amounts to very little, especially | | | | such a political climate where people are |
| compared with expenses relating to material that | | | | somewhat uninterested in politics when compared |
| won't be read anyway. | | | | with voters just a decade ago. You have to take |
| So getting the right freelance writer may sound | | | | all that into account to write the best speeches. |
| expensive in a campaign year where you might | | | | |