| Good salesmen know the power of using sales | | | | spellbound. |
| techniques to persuade prospects. The best | | | | With good showmanship and effective use of the |
| among them understands the unfair advantage | | | | demonstration close, Steve Jobs made one of the |
| they get when they involve prospects in their | | | | most successful product launch in history. As a |
| presentation. | | | | result, the Macintosh became intensely popular and |
| Many of these elites choose the demonstration | | | | gained rabid fans from every corner of the globe. |
| close to showcase the prowess of their product. | | | | Learning from Steve, we can also make our |
| This elegant technique also helps them conclude | | | | presentations direct and to-the-point. After a |
| the presentation on a high note. | | | | simple description of your product benefits, you |
| You gain a lot of leverage as prospects interact | | | | can end off with a powerful demonstration close. |
| with your product. Their five senses are engaged | | | | This will help you sell more with less effort than |
| and they are likely to feel a sense of ownership. | | | | trying to pressure your prospects with over-used |
| Simply by letting your product "speak for itself", | | | | sales techniques. |
| you can get wonderful results. | | | | Of course, you should make preparations to |
| In 1984, Steve Jobs unveiled the first Macintosh | | | | stage your product in the best possible light. |
| with an awe-inspiring presentation. He began by | | | | Simply winging it will not work. As you script your |
| making a simple introduction of his company's new | | | | sales demonstration pitch, make sure you focus |
| gadget, the Macintosh. Without going into the | | | | on your product's strengths and its uniqueness |
| technicalities of the product, he promptly pulled it | | | | over your competitors. You can create a "wow" |
| out from a box and displayed it before the | | | | effect with good preparation. |
| audience. | | | | The demonstration close is a powerful technique |
| Steve then held up a floppy disk before everyone | | | | that's often underestimated. But when you use it |
| and slots it into the Macintosh. His machine began | | | | properly, you can expect great results. If Steve |
| to run a neat program that demonstrates every | | | | Jobs used this technique to build an empire, surely |
| capability of his widget. The audience was held | | | | it can help us bring in a little more sales, isn't it? |