Promoting Volunteerism in Non-Profit-Cultural Heritage Institutions

One of the prime concerns of small non-profitfurther its own goals, the needs and desires of
institutions is locating necessary support foreach participant must be taken into account for a
projects. Limited staff and funding can keepvolunteer program to be successful. Frustrated
non-profits from accomplishing goals. Culturalvolunteers who feel that their tasks are too
heritage institutions such as museums, libraries,difficult or as if they are not a valued part of the
and archives often have to rely on volunteers toorganization will not remain committed to your
keep an institution running and achieve goals.institution.
How to Attract VolunteersPrepare for volunteers by creating a list of
• Work cooperatively with area repositories toprojects, providing a clean workspace, and
develop community interest in what yourensuring proper training and supervision. Make
organization doesvolunteers feel welcome and as if they have a
• Define your role in the community andstake in the organization. Allow them to participate
prepare to succinctly and dynamically verbalizein the decision process regarding their role. Create
why your work is importantan organizational chart that includes volunteers and
• Survey the community to determine whatdiscusses how important it is for them to reach
they think about your organization - Determine iftheir goals for the continued success of the
it isnecessary for you to change communityorganization. Create a plan for volunteers by listing
perception of your workthe types of duties to be performed, what
• Brainstorm a list of projects that can beexperience / training is needed to accomplish
accomplished with volunteers - Work to recruitspecific tasks, and create specific achievable goals
help forspecific tasks and to establish committeesfor each volunteer.
to reach specific goalsShow interest in the work of your volunteers.
• Ask each volunteer to recruit two newGive them room to work through a project in
volunteers - Do not neglect to approach someonetheir own way without too much interference.
because he has offered assistance or has refusedAsk for their advice and opinions on issues of
to help in the past - encourage businesses toimportance and keep them informed about
support your goalsdevelopments. As a supervisor, remain upbeat
• Use three types of marketing approaches: 1.about the organization and all that it accomplishes.
Personal contact - members, friends ofDo not focus on negatives.
currentvolunteers, acquaintances, staff relatives 2.Continually show your appreciation for volunteers.
Targeted marketing - flyers, e-mail, listservs,Even organizations with limited funds can do this.
phone campaigns 3. Mass marketing - notices inBe sure to praise volunteers for a job well done.
newspapers, radio, television spots, web pageHold an appreciation party. If you don't have
• Through outreach, demonstrate that you arefunds for a fancy bash, hold a potluck party on a
organized, serious, and passionate about what youbeautiful day on the front lawn. Create certificates
do. Look at the community and those who useof appreciation on a computer. Tell classes who
the services of your organization as partners andvisit you about how volunteers help keep your
give them a stake in your successorganization running. Ask the students to create
How to Keep Volunteerspictures showing their thanks to volunteers.
Volunteers can be skilled workers looking for aBe patient with your volunteer program and give
challenging opportunity or individuals looking for ait a chance to grow. Happy volunteers will attract
chance to serve, an educational opportunity, or amore volunteers and allow you to build a more
place that will offer them a sense of community.successful institution.
Though each organization seeks volunteers to