| Let us see some slogans or sets of words that | | | | and meaningful. These catch phrases are powerful |
| brought great success to the Congress party in | | | | in pulling the crowd and bringing the required |
| the political movement in India after independence. | | | | positive or negative results in elections. |
| POWERFUL SLOGANS AND SOLUTIONS: | | | | CREATED HISTORY: |
| "Jai Jawan! Jai Kishan!" played a great role in | | | | To give an extraordinary example in |
| parliamentary election once, when the burning | | | | Indian-Tamilnadu politics, we may say that the |
| problem was national security and the need for | | | | following set of words of a popular cine star, |
| more food production. "Kharibi Hatoe" was key | | | | Rajini Kanth, had acted very strongly against a |
| word in another election. 'Success to Soldiers! | | | | chief minister said to have misruled the state. |
| Success to Peasants!', and 'Drive away Famine!' | | | | "Antha ammavukku ottu pottal eni antha |
| are the two sets of meaningful slogans that | | | | andavane vanthalum kappatha mudiyathu", the |
| assured 'national safety and prosperity' once and | | | | meaning of this Tamil sentence goes thus: |
| 'food for all' in another occasion. | | | | "If you vote for that (misruled) lady (chief |
| CROWD PULLING ASSURANCES: | | | | minister), hereafter, even if the God descends |
| These slogans played an important role in assuring | | | | down, He cannot save us." |
| certain benefits to the society as a whole and | | | | The speech of the cine star spread like a fire of |
| alluring the voting citizens to contribute their share | | | | the forest and made people work against the |
| in winning the election. | | | | misruled Chief minister automatically. It created a |
| LOVE FOR LANGUAGE: | | | | history in the politics of Tamilnadu, by turning |
| I wish to quote certain examples from Tamil | | | | upside down of the total support. |
| Nadu, a Southern State in India, where love for | | | | SOCIAL PROBLEM WELL ADDRESSED: |
| the language and adherence to culture are | | | | Very recently to replace a non functional |
| considered as duty and discipline. The Chief | | | | government and to ease the burden of the |
| minister of the state would always address the | | | | people, one leading political party offered a series |
| people with a chosen set of phrase. | | | | of programs with assurance like, 'jobs for all' and |
| EXPRESSING BLOOD RELATIONS: | | | | also 'rice for all' at an unimaginable a low price in |
| While calling the attention of his camaraderie, the | | | | public distribution system. "Two rupees for a |
| erstwhile Chief minister, Mr. C.N.Annadurai, used to | | | | kilogram of rice" is the slogan that enchanted the |
| commence his speech with "Unnaithan Thambi" | | | | people at the low and middle class level. |
| meaning "calling you only my younger brother". His | | | | In any case, the burning problems of the people |
| name 'Annadurai' itself stands to mean 'elder | | | | should be analyzed thoroughly to find out the |
| brother'. | | | | most critical one amongst them. |
| Mr.M.Karunanithi, well seasoned present day | | | | The most critical problem should be addressed |
| politician and the Chief minister of the state, | | | | with due care to give extraordinary solutions that |
| always addresses his countrymen with "en udan | | | | make people fully satisfied. |
| pirappugale" meaning 'you have born with me' or | | | | The scheme behind the success of this program |
| 'brothers and sisters'. | | | | is as follows: |
| MY BLOOD OF BLOODS: | | | | PEOPLE > BURNING PROBLEM > GOOD |
| Mr. M.G.Ramachandran, popularly known as MGR, | | | | SOLUTION > CATCH WORDS> PEOPLE'S |
| (cine actor turned chief minister) had a strong | | | | PARTICIPATION> AUTOMATIC SUCCESS! |
| crowd pulling power with these words: "en | | | | When an offer is made with select phrases that |
| rahthathin raththame," meaning 'my blood of | | | | are meaningful and powerful enough to draw the |
| bloods'. | | | | people, then the people will look into the |
| One of the cine directors of Tamil cinema, | | | | significance of the solutions. The result could be |
| Bharathi Raja used to address with the emotional | | | | that the people themselves will take part in the |
| words, "en iniya Tamil makkale," meaning "my | | | | dissemination of the favorable policies and |
| sweetest Tamil citizens". | | | | programs to make it a successful episode. |
| CATCH PHRASE TO CATCH THE PEOPLE: | | | | SUCCESS COMES IN A SIMILAR WAY IN |
| Thereafter so many similar things had happened in | | | | COMMERCIAL BUSINESS ALSO. |
| politics; slogans were of great use for the political | | | | More Easily, More Naturally, More automatically, |
| parties to propaganda their policies and programs. | | | | and More Certainly! |
| Political parties use selected phrases for and | | | | See you in the next! |
| against each other. These words are attractive | | | | |