Politics - The Role of Mass Media

The Internet is one of the greatest tools againstsomething is put in writing it gains acceptance in a
censorship. Bloggers can get information out withinnew way. People forget their critical thinking once
seconds using either Twitter, Facebook, personalthey see something that appears credible - and in
blogs or reporting in little videos that arethat lies a great challenge for politicians also.
afterward shared on YouTube.The Obama campaign was one of the first
Social media has changed politics in many ways.Presidential campaigns to include the internet, and
Bad words in any small land community canmany of us still regularly receive updates through
become national television news when someoneTwitter. President Obama knows there is a
decides to share an interview through YouTube.second campaign to be won also. Therefore his
Prime Minister Gordon Brown discovered thattools are still well-established, and kept functional.
during the recent elections when he forgot toIn much the same way, campaign funds will be
remove a microphone that afterward showedbetter used when we realize that we don't
inappropriate words about an inquisitive lady thatnecessarily need to cut lots of trees to get
asked questions he didn't like.functional campaigns running. Campaigning through
It's both good and bad. Bad for journalists whothe internet is much more friendly towards the
want to keep copyright to materials they haveenvironment, and gives a greater effect than
used, but certainly good for democracy sincewhat we have ever seen before.
events can be shared all over the globe withoutWhat is truly encouraging about all of this is that
any time delays for media to reach other partsas the internet spreads even into dictatorships it
of the world. It is a big challenge for establishedwill be far more difficult for tyrants to brainwash
news media who were used to being the onlytheir people. Unfortunately, however, we have
source people listened to, and now they have toseen that some requests for shutting down the
adapt to the fact that we are all journalists in oneinternet have been followed by certain ISPs. One
form or another.example is China that didn't want access through
Much more than this, it is also a challenge for eachGoogle Gmail to the internet for their people. All
of us because we must become better atsuch activities will be impossible to dictate as the
selecting between good and bad information. Onceinternet spreads, and the freedom that follows.