| Often volunteers are asked to place political yard | | | | mowed and signs can be damaged or removed |
| signs at specified locations for a candidate but are | | | | from the ground. |
| not provided tips on the best way to place them | | | | Selecting high traffic locations and appropriate |
| to maximize their effectiveness. Utilizing some | | | | places for target groups as well as properly |
| important tips can increase the visibility of the sign | | | | situating the election signs can significantly increase |
| and improve the chances of people remembering | | | | the number of people who will notice the signs |
| the name on the sign. | | | | and increase the readability of them. It's important |
| The Proper Sign Angle | | | | that staff and volunteers be trained to effectively |
| Placing the signs at approximately a 90 degree | | | | place political yard signs in order to increase a |
| angle to the nearby road will allow drivers to begin | | | | candidate's name recognition. |
| reading the election signs as soon as possible. | | | | Clumping |
| Drivers often only have a few seconds of time | | | | Often signs that are placed in groups of three or |
| to glance at a sign and digest the message, so | | | | four properties in a row can give the impression |
| placing election signs at an optimal angle increases | | | | that there are more supporters. This concept of |
| the chances that they will be read. | | | | clumping yard signs together can also make a |
| Don't try and grab the attention of all the traffic | | | | smaller number of signs look like more that what |
| on the street. When election signs are placed at | | | | really there. If you get a yard sign request from |
| corners, place them so they are ideally situated | | | | one residence be sure to ask the residence on |
| for one direction of traffic and not all four. If | | | | either side for their assistance in your campaign |
| volunteers attempt to get the attention of | | | | sign placement. |
| everyone driving on the street the sign will | | | | Dandelion signs |
| probably be difficult for everyone to read and the | | | | Every spring, overnight it seems, the green |
| candidate will not be able to take advantage of a | | | | landscape changes to a sea of yellow spots as |
| great location. Spending the extra money and | | | | the dandelions bloom. The reason this change in |
| placing election signs on all of the corners is an | | | | nature is so noticeable, is because it happens |
| excellent strategy. | | | | rather abruptly. The same technique can be |
| Height Placement - Political Yard Signs | | | | applied to how you put up your yard signs. |
| Experts recommend situating the election signs a | | | | Candidates who gradually release their yard signs |
| half a foot to a foot from the ground. Signs | | | | are missing out on a lot of the impact a political or |
| attached to poles or fences and placed up high | | | | Business sign can have. |
| are typically not safe for a driver to read while | | | | The best way to catch people's attention with |
| traveling down the road. | | | | your signs is to map out 90% of all your yard |
| Study the area and decide the likelihood of the | | | | sign's locations before your signs even arrive. |
| sign being stolen or damaged. Find out if there is a | | | | Then on one evening get all the volunteers you |
| history of sign damage in particular neighborhoods | | | | can muster together and put the majority of |
| in your voting district. You can still place election | | | | your signs up all at once. The next morning, your |
| signs in the area but don't place your large signs | | | | constituents will drive to work noticing the vast |
| made from expensive material. Placing your signs | | | | change in the landscape. Suddenly they want to |
| in public property areas will increase the chances | | | | know; what this new candidate all about, and why |
| of it not being removed. | | | | are so many people rallying behind them. First |
| Target Particular Voters | | | | impressions are everything, and this can be an |
| It's not enough just to place sign at heavy traffic | | | | effective "wake-up call" to not only the voters, |
| areas. If you want to get the attention of young | | | | but also your opponent, and shaken opponents |
| voters place the political yard signs near shopping | | | | tend to make irrational decisions. |
| malls and at their entrances. Place them at nearby | | | | Timing |
| colleges and areas of town that are known for | | | | Probably the most frequently ask question we |
| nightlife. | | | | hear is, "How far out should I put my signs in the |
| Position them at office centers to increase the | | | | ground." While the consulting community has |
| candidates name recognition with business people. | | | | debated this issue for years most would conclude |
| Situating them near schools will increase name | | | | that you want your signs to be release when |
| recognition with adults who take their children to | | | | people have their minds on elections. For most |
| school. Popular movie theaters and grocery stores | | | | elections this means signs should go up about |
| are other excellent locations. Shopping centers are | | | | 30-40 days prior to early voting. (For elections |
| good locations when targeting women voters. | | | | that do not have early voting 30-40 days from |
| Distance From The Road | | | | the actual election) If signs are put out much |
| Check with your local officials regarding how close | | | | sooner than this people begin to get used to |
| the political yard signs can be to the road. Most | | | | seeing them and they forget what they're even |
| cities require signs to be more than 10 feet away | | | | about. Yard signs sent out much later than 20 |
| from the road. Also, if they are being placed on | | | | days loose the effectiveness to become |
| actual lawns whether on public or private property | | | | household names. |
| keep in mind that the lawns will occasionally be | | | | |