| Political Robo Calls are a powerful tool to reach | | | | List scrubbing is also very important. You need to |
| out to potential or likely voters in your target | | | | make sure you do not call the same people |
| district, region, state, or country. But these calls | | | | multiple times within a short period of time. This |
| must be used appropriately to not anger people | | | | will only create an angry voter which no one |
| and create a negative impact on the campaign or | | | | wants. If you are scrubbing against the do not call |
| goal. But when used effectively robo calls (voice | | | | list you will need the right system and resources |
| broadcasting) can be a very powerful way to get | | | | to do this quickly. Also several states have |
| your political message out almost instantly for a | | | | banned political robo calls. You need to avoid calling |
| fraction of the cost of direct mail, TV, or radio | | | | these areas to prevent any legal complications |
| advertising. | | | | that can arise. |
| When choosing a company to get your campaign | | | | Last minute campaigns and capacity are also very |
| out on time you must ensure they have | | | | big issues. During the political season robo calling |
| experience with political campaigns. This can | | | | resources (systems) nationwide get bogged down |
| include last minute campaigns, dealing with | | | | with demand. Working with a provider that can |
| registrars offices to get updated voter lists, | | | | insure channel (phone line) availability is crucial. The |
| message creation, large capacity campaigns, and | | | | 2 weeks leading up to a election usually mean |
| the ability to do it all quickly when called upon by | | | | there is a huge demand for robo calls and there is |
| campaign staffers. | | | | usually a premium to get these calls out. |