| If you're running a political campaign for local | | | | want to make sure that only the most important |
| office, one of the most effective strategies you | | | | points stand out. |
| can use is a good direct mail campaign. Mailing | | | | First, make sure that your name and picture are |
| literature to likely voters is a great way to build | | | | very prominently displayed, since one of your |
| your name recognition and make it more likely | | | | main goals is to build name recognition in the |
| that you will win your campaign on election day. | | | | community. If you have political campaign yard |
| There are a few simple tips that you can follow | | | | signs, try to use the same design, color and font |
| that will make your political campaign literature | | | | that you use on them, in order to make your |
| much more effective and memorable for voters. | | | | "brand" easier to identify. |
| While most local election candidates just try to | | | | Secondly, keep your themes on the mailer limited |
| jam as much information about themselves as | | | | to three points. Each of these three points should |
| they can on their campaign mailers, this is actually | | | | be issues that the voters will easily identify with |
| exactly the opposite of what you should do. | | | | and remember. For instance, you could focus on |
| When it comes to political campaign mailers, | | | | your family values, your commitment to lower |
| literature, postcards, brochures and fliers, there is | | | | taxes, and your plans to keep your city safe. By |
| one simple rule to remember: the more you | | | | focusing on any more than three things, you will |
| write, the less the voters will read. The average | | | | only confuse the voters and make your mailer |
| person will glance at your mailer for about ten | | | | more forgettable. |
| seconds before they toss it into the trash, so you | | | | |