| Once upon a time, senior citizens were old people. | | | | for all those years when they were tied to work. |
| They were assumed to be suffering from ill | | | | Some want to move to a more temperate |
| health and in need of care. They sold their homes | | | | climate - they're tired of the cold and snow and |
| so they could move in with children or move to a | | | | want to get outdoors and play all year. Some |
| care facility. Not any more. | | | | have always dreamed of living on a lake or in the |
| Now senior citizens exhibit the same variety of | | | | mountains or on the desert. Some wanted to get |
| health and fitness as people much younger. In | | | | away to a small town with a slower pace - or to |
| fact, those who have actively taken care of | | | | move to a city with opera houses and art |
| themselves are probably more fit than those in | | | | galleries and the theater. But until now, they were |
| their teens and 20's who shun exercise and live | | | | stuck because they were afraid to move away |
| on junk food. | | | | from their work. Now they can go where they |
| So, assume nothing, because senior citizens come | | | | want. |
| in many varieties, with many different goals. | | | | Of course, there still are those seniors who are |
| Many choose to remain in their homes, while | | | | selling because they do need to move in with the |
| others want a change of scenery. But even those | | | | kids or to an assisted living facility. |
| want to sell have different reasons. | | | | Your job as an agent is to not assume anything. |
| Some want to get away from excessive | | | | If you want to sort your lists, set up a capture |
| maintenance chores. They'll choose a smaller | | | | on your website with information about |
| home with a smaller yard - or perhaps a condo. | | | | downsizing to a smaller home, and a separate |
| They may be in failing health, but don't assume | | | | capture with information about transitioning to |
| so. They may just want to pursue hobbies or | | | | assisted living. You could even have different |
| take up volunteer work or be free to travel. | | | | pages on your site - just like you might have |
| Many have something they want to do that they | | | | different pages and different information for first |
| couldn't do before, and they don't want to be tied | | | | time buyers and move-up buyers. |
| down by a high maintenance home. | | | | When you get a call to list a home for a senior |
| Others want to find a new home with a large | | | | citizen, go with no pre-set ideas. Wait and talk to |
| yard, or even acreage, so they can take up | | | | the homeowner before you try to anticipate just |
| gardening or buy a horse or raise dogs. | | | | what kind of assistance they need. Otherwise, |
| Some just want to get away! They'll sell the old | | | | you'll risk alienating a new client before you get a |
| homestead and move into a motor home so they | | | | chance to show your stuff! |
| can see the places they've been dreaming about | | | | |