| Technology effects on the political advertising is | | | | these television commercials are numerous, but |
| finally democrotizing Democracy for candidates, | | | | the most commonly referenced are affordability |
| regardless of the office they are seeking. Are | | | | and efficiency. Priced as low as $499, the |
| you ready for the change? | | | | commercials are certainly affordable. They are |
| Just a few years ago, it was thought that if | | | | efficient because multiple messages can be |
| every candidate could have a respected | | | | produced for the cost of one commercial, and |
| advertising agency write and produce affordable | | | | because they are produced quickly, allowing for |
| television advertisements, the playing field would | | | | swift count attacks and responses when |
| be leveled and democracy would be forever | | | | necessary. |
| enhanced. Today this is the reality in the political | | | | Be aware when purchasing your television |
| advertising arena. Candidates, issue groups and | | | | production that some agencies place hidden |
| ballot measures can now afford high quality | | | | limitations forbidding you from owning your |
| television commercials to air both on cable and | | | | commercials, and instead only leasing the |
| broadcast television, and display on the | | | | commercial to you for the duration of the election |
| organization’s website (viral distribution) | | | | cycle. The reason companies do not provide a |
| raising the caliber of the campaign while achieving | | | | copy is not because of excessive "royalties" on |
| instant credibility with campaign volunteers, | | | | stock photos as they will suggest, but rather to |
| potential donors and most importantly, eligible | | | | force you into using their media buying services. |
| voters. | | | | These companies also water mark your Internet |
| The commercials are created with still photos of | | | | copy with their logo, so it constantly appears as |
| the candidate or specific issue. With movement, | | | | the commercial is played. Read the fine print and |
| high quality graphics and professional sound, the | | | | always work with a political advertising consultant |
| end product is effective. The advantages of | | | | who places your goals ahead of their own. |