Low Cost Television Commercials Are Democratizing Democracy

Just a few years ago, it was thought that if				commercials are certainly affordable. They are
every candidate could have a respected				efficient because multiple messages can be
advertising agency write and produce affordable				produced for the cost of one commercial, and
television advertisements, the playing field would				because they are produced quickly, allowing for
be leveled and democracy would be forever				swift count attacks and responses when
enhanced. Today this is the reality in the political				necessary.
advertising arena. Candidates, issue groups and				Be aware when purchasing your television
ballot measures can now afford high quality				production that some agencies place hidden
television commercials to air both on cable and				limitations forbidding you from owning your
broadcast television, and display on the				commercials, and instead only "leasing" the
organization's website (viral distribution) raising the				commercial to you for the duration of the election
caliber of the campaign while achieving instant				cycle. The reason companies do not provide a
credibility with campaign volunteers, potential				copy is not because of excessive "royalties" on
donors and most importantly, eligible voters.				stock photos as they will suggest, but rather to
The commercials are created with still photos of				force you into using their media buying services.
the candidate or specific issue. With movement,				These companies also water mark your Internet
high quality graphics and professional sound, the				copy with their logo, so it constantly appears as
end product is effective. The advantages of				the commercial is played. Read the fine print and
these television commercials are numerous, but				always work with a political advertising consultant
the most commonly referenced are affordability				who places your goals ahead of their own.
and efficiency. Priced as low as $499, the