Investing in the Czech Republic - Outside of Prague - Part 1: Brno Property

Imagine if you had bought property in Prague 8"Central and Eastern Europe is a strategic market
years ago....for us where we plan in the coming years to
Brno property has been getting a lot of exposuredouble the volume of our activities," commented
lately. And for good reason. Attractive deals inStephan Semsch, Lufthansa's Director for Central
Prague are getting harder to find. Attention isand Eastern Europe, and added: "We thoroughly
beginning to turn elsewhere.assessed 30 possible localities in total and
Brno is the second largest city in the Czechultimately chose Brno for its strategically
Republic. Being the business capital of Moravia itfavourable position within the region and its
boasts some big name companies such as IBM,proximity to the important airline hubs of Munich
Siemens, Minolta CR, Honeywell Controls and FEI.and Frankfurt. Other great advantages of the
At the end of March 2005, RyanAir began dailyCzech Republic are its membership in the EU,
direct flights from London to Brno. Flights fromquality telecommunications and technical
Dublin to Brno are rumored to be next on the listinfrastructure and the motivated, qualified and
of priorities.cost-effective work force."
In 2008 a major motorway is planned to beDaido Metal, producer of bearings for the
completed that will link central-northern Moraviaautomobile industry, signed an agreement on
with Poland making the area more attractive forfuture agreement on the purchase of land with
Polish investors and traffic.the city of Brno today to build a new production
Currently, property prices are a third of what isplant. The investment of Daido Metal will amount
available in Prague and there is a strong andto nearly 13 million euro and the plant will employ
growing rental demand for quality properties.up to 100 persons in the first stage. The
What are outside sources saying about Brno?production should be launched at the beginning of
The city of Brno has won the competition fornext year.
European City of the Future 2004/2005 which is"The Czech Republic has a very strong position in
organized by the prestigious FDI magazine, aEurope in the automobile sector and even many
Financial Times publication, in the category ofof our clients have their production plants here.
Visegrad group cities. It even beat out Prague andThe production of our Czech plant will cover the
Budapest.demand generated both in the Central European
"Brno's fast economic growth and highcountries and on the entire continent," says Issei
GDP-per-capita helped to push it ahead of otherYoshida, Managing Director of Daido Metal Europe.
cities in the region. The judges also gave top"Our Czech branch, Daido Metal Czech, will be the
marks for its economic potential and recent FDIfirst company within the entire group to operate
deals involving UK-headquartered engineering firmfully independently, without a strategic partner
IMI International, US technology group Honeywellfrom the same field. The only partners in the
and US advanced engineering company DanaherCzech Republic will be the locals, in particular in the
Motion, which between them created 900 jobs.area of technical engineering and development,
Brno also scored well for its internationalWe also intend to cooperate with the city of
promotion strategy and incentives."Brno," says Tetsuro Nishiyama, Managing Director
Swiss company Aguna chose to build their newof Daido Metal Czech s.r.o.
plant in Brno. The company intends to investAcer, the major manufacturer in the notebook
almost 250 million crowns during the first twosector will opened a new service center, with a
years. They will be able to employ at least 80related call-center for customers in Europe, Middle
people in production and development of precisionEast and Africa (EMEA). The Acer shared services
instruments. A large part of the employees will becentre opened on July 1st in Brno, within the
college-educated specialists.industrial complex Cernovická Terrace and
"The quality level of the work force was theis expected to provide at least 60 new jobs.
deciding factor for Aguna.""We have been experiencing great market
"Their representatives are convinced that they willgrowth in the last two years in the countries of
find engineers in Brno who are just as capable andEurope, Middle East and Africa. The new centre
qualified as in Switzerland," said Tomáswill replace the current solution, where customer
Bohrn, Project Manager at CzechInvest, andservice is being provided via external service
added: "This precision engineering projectproviders," stated Stefan Engel, Region Manager
demonstrates the huge potential of Brno as wellNorth + Central Europe and added: "Our goal is to
as the South Moravian region to attract technicallyprovide even better support to all countries
advanced engineering R&D investments."involved in their native language and double the
Daikin Industries Ltd. is a world leader in thestaff within one year."
production of modern air-conditioning equipment.GigaByte Technology, a producer of computer
After the double-billion investment in Plzen, thecomponents, is building a high-tech repair centre in
Daikin company has decided to build a newBrno - Cernovicka Terasa where customers from
factory for the production of compressors intoall over Europe will send their laptops, graphics
air-conditioners in Brno. In the first stage, thecards and motherboards. 25 million CZK is being
company intends to invest 1.2 billion crowns andinvested with a projected 50 employees being
to create more than 500 skilled jobs.required.
"Our decision to invest at first in Plzen and nowGigaByte Technology chose the Czech Republic
also in Brno is strategic and very important forover the other Central European countries,
the future. The Czech Republic should become theincluding Hungary, which was the Czech Republic's
important base for our production for themain competitor. Brno won mainly owing to its
fast-growing markets of the European Union,"quality infrastructure and sufficient, qualified work
says Jiro Tomita, General Manager of Daikinforce.
Europe, and continues: "The factory in Brno willThe service centre will be built in Brno despite the
deliver compressors to our subsidiaries in Plzenfact that the company will not be receiving
and in Oostende, Belgium. It is the compressorsgovernment investment incentives. Its executives
that are the most important part and 'heart',thereby confirmed that Czech Republic has a lot
which secures the functioning of air-conditioningto offer foreign investors.
units."Progeon Ltd, a leader in third party outsourcing in
Symbol Technologies launched operation of theirIndia, has completed its first phase of its project
new centre in Brno for shared customer supportin Brno. The company currently employees 80
and financial services for Europe, the Middle Eastpeople in its downtown Brno office and provides
and Africa (EMEA). Symbol Technologies hasprocess management services in sixteen
already invested more than seventy million CzechEuropean languages. Future growth plans will
crowns into technological equipment and withineventually offer career opportunities for hundreds
three years plans to set aside another almost halfof people from Brno and the surrounding area.
a million crowns for wages, training and operation."The Czech Republic is an attractive destination
The centre will initially employ 200 people and thisfor companies like ours that hope to reach a wide
number is expected to increase by another 550European market," said Akshaya Bhargava,
employees.managing director and CEO, Progeon Ltd. "Brno
"We chose Brno for several reasons, namely thehas excellent infrastructure and facilities, a
good offer of qualified labour, a good site and thesupportive government, and people with multiple
good position of Brno in proximity to Symbol'slanguage skills.
existing centres and customers in Europe," saidThe best quality and most beneficial industrial
Steve Priestley, Vice President and Generalzones in the Czech Republic were handed awards
Manager of Symbol for EMEA. "By concentratingby the Czech ministers. The fifth annual "Industrial
repair, customer call support and administration ofZone of the Year" awards were presented
finances, contracts and orders into one Europeanaccording to the recommendations of the Ministry
centre we will be able to improve the overallof Industry & Trade and CzechInvest in
standard of our services and keep it at a highcooperation with the Association for Foreign
level for the long-term."Investment (AFI) and partners in the "Partnership
Austrian-German producer of health care andto Support Foreign Direct Investment in the
hygienic products Lohmann & RauscherCzech Republic".
announced publically the end of December, 2004The award for Industrial Zone with the Most
that they will build their new plant in SouthEconomic Benefits was given to the "Cernovicka
Moravia. The company is investing more than 41.5terasa" Industrial Zone in Brno, while the Zone
million euros into expansion and modernization ofwith the Most Social Benefit in 2004 was the
its production facility here and will create over 160Ostrava Hrabova Industrial Zone - 1st Stage. The
new job opportunities.Industrial Zone with the Best Town Planning
"While the company in Germany concentrates onSolution is being prepared by a private developer
a selected part of health care products like plasterin Ostrava -- CTPark Ostrava, and the "Brownfield
casts and bandages, we are gradually transferringof the Year" was won by the Skoda Plzen
production of medical dressings, operating masksIndustrial Zone.
and other surgical products to the Czech plants.Brno is a city that is going places. All indications
Production at the enlarged plant in Slavkov nearstrongly point that way.
Brno should be launched within two years and theBut let's see some numbers. What are flats
main customers will be the European subsidiariescurrently going for in Brno and what could we
of Lohmann & Rauscher," said Rudolf Vonys,expect for rental income?
procurator of Lohmann & Rauscher s.r.o, andStudio apartment (1 + 1). Seven minute walk to
added: "Our final customers are health caremain town square. One minute walk to trams and
facilities all over Europe, for example German,biggest park in the downtown Brno area. Newly
French and Austrian hospitals and Dutch, Swedishrenovated apartment in a heritage building. Listed
and Italian pharmacies."price 750 000 CZK. Est. Rent: 8000 to 9000 CZK
Japanese Company Ohmori Technos CorporationTwo bedroom (3 + 1) flat on Merhautova St.
has decided to build a new factory in the area ofCompletely reconstructed. One minute walk to
Brno. At the outset, the company will investthe trams. Balcony. 90 m2. Big storage space in
about 15 million euros. Estimations suggest that atthe basement. Asking price 1 590 000 CZK. Est.
least 150 new positions will be provided in theRent: 12000 to 13000 CZK
Brno area. Production in the new plant is scheduledThree bedroom (4 + 1) flat in heritage building.
to start by the end of 2006.Eight minute walk to downtown square. One
"Today, the Czech Republic is known as theminute walk to the trams. Window view of the
center of industry in Europe. In fact, a broadbiggest park in the downtown area. Newly
range of Japanese companies have successfullyrenovated. Balcony off the master bedroom.
established their plants in the country. AssessingAround 140 m2. Est. price 2 500 000 CZK. Est.
these situations, we have decided to carry outRent: 14000 to 15000 CZK
this investment," commented Fumio Ohmori,At Czech Point 101 we are not going to hype you
president of Ohmori Technos Corporation.with inflated figures. All prices are based on our
The world's largest airline, Lufthansa fromanalysis of living and working right here in the
Germany, has officially committed, as of the endBrno market.
of February 2005, to opening a new sharedOne of the most important things about buying
services centre in the Moravian side of Czechinvestment properties is the neighborhood you
Republic. The new centre, which will be located inbuy into. We can advise on the current 'hot' areas
Brno, will assist customers of Central and Easternand those that will be getting attention in the near
Europe. It is expected to employ up to 100future. Contact me at any time, for free, to get
people. This tenth call centre for Lufthansa,more information about the Brno real estate
named Global Telesales Brno s.r.o., will startmarket or start progressing on investment
operations on June 1st 2005.properties now.