| It is important for you to join at least one service | | | | needs help with a service project, they will call |
| club in your area to help your small business in the | | | | you anyway. You don't need to spend time in |
| community. It might be wise to get with other | | | | meetings when you can be out and about |
| small businesses which are friends and figure out | | | | meeting new people, making friends and |
| how each of you can join a different service club | | | | establishing new business contacts. |
| to maximize your word of mouth referral base in | | | | It is important for each of your small business |
| the community. | | | | friends or franchisees to be active in their |
| If you are a franchised business, then meet with | | | | individual groups to best help you with additional |
| some of your nearest franchisee businesses of | | | | referral base. You should return that favor by |
| your system. If your neighboring franchisees | | | | actively participating in the club you have signed |
| belong to certain groups, you should belong to a | | | | up for. If you end up meeting someone from |
| group, which they do not. For instance, if one | | | | another area, you will be happy to take that |
| belongs to the Rotary, another to Kiwanis and a | | | | information to your neighboring franchisee. They |
| third to the Optimist Club, you should join the Elks, | | | | will do the same for you and this is what brings |
| Lions or be on the board of directors for the | | | | your referral network with fellow franchisees full |
| Future Foundation, hospice, YMCA, Boy Scouts or | | | | circle. Small business owners are working harder |
| city run committees. | | | | then ever these days to make it all work, this is |
| Most service clubs work on big projects with their | | | | one way to maximize your contribution to your |
| local affiliates and if you and your neighboring | | | | community and reap the full rewards of steady |
| franchisee are in the same club, you'll be | | | | and good clientele. |
| duplicating services. After all, if a fellow franchisee | | | | |