Cheap political television commercials have changed political races at all levels.

>crews, but the impact of the message is
diminished if there is a counter message. Your
Who said television is expensive for your localmessage!
political race? If you are running a politicalWith a high quality — low cost television
campaign and you believe this, you are puttingcommercial you will have more money for the
your candidate at a significant disadvantage andmedia buy and thus more impact. You will be
without reason...surprised at the quality. My team produced
“Our campaign can’t afford television”commercials for Presidential, US Senate, and U.S.
sadly are words said too often in politicalHouse at the same $499 rate we charged the
campaign offices.local judicial candidate and school board member.
The reality is the days where political candidatesWith the ability to micro target cable stations to
could not afford television are not part of ourthe zip code and voting demographic, the
past. With the advent of political media productioncommercial has maximum impact. Every campaign
companies designed to assist candidates andcan afford television.
special interest concerns at the local level, theThe other value of a high quality — low
ability to present a positive, professional image ofcost political campaign television commercial is for
your campaign is available for a mere $499.your website. Placement of a commercial will
If you think you need those campaign buttons orresult in increased fund raising when properly
a large quantity of yard signs, think again. Whatpositioned. When you send a letter for donations
you need is a professionally produced televisionor email, invite the potential donor to your
commercial that will inspire donations, sparkwebsite to see your new commercial. They will.
enthusiasm with volunteers and increase yourThey will get excited to help.
credibility with the media. “She must be serious,The time has come for campaigns of all sizes to
she is running television!”make television a quintessential part of the media
The balance of power is shifting. Those candidatesbudget.
with large budgets can hire television production